The SilverFox Label Story
SilverFox Label was founded by Randall Mills in January 2014 in Florida. After years of frustration in trying to find clothes that actually fit off-the-rack and then spending endless hours with his local tailor altering his clothes, Randall knew that there just had to be a better way of doing this. Having had a couple custom suits and shirts made before, although not happy with his experience and ending result of the garments, Randall decided to look into the custom clothing industry. While researching he uncovered the new trend in bespoke tailoring was in Made-To-Measure, which offered an affordable and quick delivery of custom garments made based off your body’s measurements, customized to your design, fit the way you want and delivered to your doorstep. Quickly realizing that this is the future of clothing and he wanted to in.
Prior to launching the brand, Randall spent a year testing out factories, designing his own garments, studying the fitting and construction process, researching fabric mills and attending fashion conferences in New York and Las Vegas. Randall quickly realized that the custom clothing business isn’t as simple as getting a few body measurements, but the body’s shape, posture, arm position, shoulder slopes and position all play a pivotal role is the final cut and construction of a well tailored suit.
Randall eventually came across a factory that offered full custom design options along with finished cuts, which allowed him to deliver garments at his desired fit without any limitations. Shortly after making his first couple garments, Randall’s friends and family began to noticing his new suits and started asking if they could get fitted and have their clothes made by him. Though Randall never intended to start a clothing business, his fitting requests grew over the next year and eventually got to a point where it became a real business. Before that could happened, Randall had to come up with a name for the brand.
The dictionary defines a Silver Fox as an older man, generally with gray or graying hair, who is considered attractive, charming and classy. Growing up as a kid, Randall often referred to his grandfather as the Silver Fox. His grandfather also instilled in him that he should always look his best often saying, “you never know who you are going to meet and you only get one first impression so make sure it’s a good one.” When trying to come up with a name for the brand it only felt right to use a name that was not only highly regarded in the public eye, but also had a personal connection to Randall with his grandfather.
Today Randall has expanded his client reach throughout the Southeastern US from New York down to Miami. Achieving the “perfect fit” has become an obsession for not only his personal clothing, but for all SilverFox clients. The perfect fit along with offering the highest quality fabrics from Italy, England and Australia with a full custom experience at an affordable price is what separates SilverFox Label from other brands.
